Brand Identity

A typical definition of 'Brand Identity' is:
Visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind.

Basically in terms of our film, the visible elements such as, colours that are commonly used, shapes that are related to our film for example a werewolf or symbols used are all incorprated into the design of our titles, as this place where all these elements come together.

Harry Potter is a good example, the font style is a gothic style which ties in with:
- The setting (almost all the buildings are gothic)
- The plot; mystical
The colours used also tie in with the gothic style and the convention of Gothic is stormy weather which is used in the background.